November 2011 Stats

In November Doha Delivery really launched…

Thanks again to everyone who visited Doha Delivery this November, it was another record breaking month. We continue to climb, but thanks to the new redesign and the launch of a online ordering, November really saw our numbers take off. Doha Delivery had a total of 7,854 visits, averaging well over 250 users per day. Even more significantly our homepage still has a low 21% bounce rate.

Here are our statistics for November 2011:

General Statistics

Visits:……………………………..   7,854

Pageviews:………………………  32,604

Pages/Visit:……………………….   4.15

Homepage Bounce Rate:..………  21%

Average Time on Site:…………  03:01

Search Engine Traffic:………..  76.45%

Restaurant Menu Statistics

Overall, November saw over 7,000 menu views on Doha Delivery. Our Doha Delivery top 20 are the top 20 menus viewed during the months in Question. In November 2011, the top 20 menus generated 8,734 pageviews with an average dwell time spent by users viewing a menus of  2:34 per visit .

We use page exit rates to estimate the number of orders placed.

An exit rate is the percentage of users who left the site from that particular page.  Since our online ordering system is not fully deployed, most visitors to Doha Delivery still call in their orders using our online menus.  We are assuming that a user who leaves Doha Delivery after landing on a restaurant menu likely placed an order, especially since the average time a user views each menu is usually over two minutes. Some users may not have placed an order and some may have placed an order with another restaurant and just kept viewing the menus…but we feel the exit rate is still a strong statistic with which to base our estimates.

Doha Delivery Top 20 Restaurants

Once again, KFC…specifically the KFC in Bin Omran…was our most popular menu in November. The KFC had 822 pageviews in November with an average time on page of 2:13 minutes and an estimated 566 orders. Surprisingly, Bread & Bagels dropped from #2 to #4, as Papa John’s Pizza, and Take Away took the #2 and #3 spots with 770 and 741 visits respectively. Bread & Bagels had 651 pageviews in November with an average dwell time of 2:59. Nando’s and Yellow Cab Pizza took the #5 and #6 spots with 500 and 440 visits each.

The Top 20 Doha Delivery Restaurants

These restaurants’ menus had the most pageviews on Doha Delivery for the month of November.

Listed in order from 1 to 20 (branch locations, if applicable, are in parenthesis).

  1. 1.   KFC (Bin Omran),
  2. 2.   Papa John’s Pizza,
  3. 3.   Take Away (Furousiya Street, New Al Rayyan / Muaither North),
  4. 4.   Bread and Bagels,
  5. 5.   Nando’s (Al Sadd) & Nandos (Hyatt Plaza),
  6. 6.   Yellow Cab (Markhiya and Al Luqta, Souq Al Ali),
  7. 7.   McDonald’s (Centre Point Mall, Al Sadd)
  8. 8.   American Grill,
  9. 9.   Burger King (Qatar Sports Club, West Bay)
  10. 10.  Domino’s Pizza (Ras Abu Aboud),
  11. 11.   Applebee’s (Qatar Sports Club)
  12. 12.   Kabab-Ji Grill (New Al Rayyan)
  13. 13.   Sushi Minto,
  14. 14.   Caravan Bukhara,
  15. 15.   Hot Chicken (Al Duhail South)  
  16. 16.   The Noodle House (City Center)
  17. 17.   Hardee’s (Old Airport)
  18. 18.   Turkey Central
  19. 19.   Royal Tandoor (Al Sadd)
  20. 20.  Sabah W Masa (Salwa Road)
Doha Delivery Statistics

No. of Orders are estimated based on the exit rate of that page multilied by the number of pageviews. Assumes users find the menu, dwell on it, order, and exit the site.

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