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August 2011 Stats

August was a steady month for Doha Delivery…

Thanks to everyone in Doha for visiting and growing our user base during these hot summer months and during Ramadan.

We are working hard this September to redesign our site in order to make everything EASIER and get you closer to one-click ordering.

Here are our statistics for August 2011:

General Statistics

Visits:…………………………..   3,836

Pageviews:…………………….  22,875

Pages/Visit:…………………..   5.96

Bounce Rate:…………………  49%

Average Time on Site:………  03:47

Search Engine Traffic:………   76%

 

Restaurant Menu Statistics

Overall, July saw over 115 menus viewed on Doha Delivery. Our Doha Delivery top 40 are the top 40 menus viewed during the months in Question. In August 2011, the top 40 menus generated 3,782 pageviews with an average time spent by users viewing a menus standing at 2 minutes per visit . We estimate the Doha Delivery Top 40 generated 1,689 orders in August or an average of 54 per day….that means that likely orders placed to the Doha Delivery Top 40 restaurants represented 44% of all visitors to the site.

We use page exit rates to estimate the number of orders placed.

An exit rate is the percentage of users who left the site from that particular page.  Since our online ordering system is not fully deployed, most visitors to Doha Delivery still call in their orders using our online menus.  We are assuming that a user who leaves Doha Delivery after landing on a restaurant menu likely placed an order, especially since the average time a user views each menu is usually over two minutes. Some users may not have placed an order and some may have placed an order with another restaurant and just kept viewing the menus…but we feel the exit rate is still a strong statistic with which to base our estimates.

Doha Delivery Top Restaurants

Normally, since our launch at the beginning of 2011, Bread & Bagels has always been our top restaurant. But starting in July of 2011, KFC…specifically the KFC in Bin Omran…has been our most popular menu and this KFC has repeated its feat in August. In August 2011, the KFC in Bin Omran had 308 pageviews, 244 unique visits, and an average visitor dwell time  of 2.85 minutes. We estimate that 168 orders were placed in August through Doha Delivery to the Bin Omran KFC. Another change in August saw our friends at Bread & Bagels drop from place 2 to 3! The second place award for August 2011 went to the Papa John’s Pizza Restaurant in Umm Ghuwailina. Perhaps, Bread and Bagels‘ more sophisticated customer base were on holiday during July and August. We shall see what happens in September.

The Top 15 Doha Delivery Restaurants

These restaurants’ menus had the most pageviews on Doha Delivery for the month of August.

Listed in order from 1 to 10 (branch locations are in parenthesis).

  1. 1.   KFC (Bin Omran),
  2. 2.   Papa John’s (Umm Ghuwailina)
  3. 3.   Bread and Bagels,
  4. 4.   Domino’s Pizza (Ras Abu Aboud),
  5. 5.   Take Away (Furousiya Street, New Al Rayyan / Muaither North),
  6. 6.   American Grill,
  7. 7.   Caravan Bukhara,
  8. 8.   Nando’s (Al Sadd),
  9. 9.   Yellow Cab (Markhiya),
  10. 10. Pizza Hut (Old Airport),
  11. 11.  McDonald’s (Centre Point Mall, Al Sadd),
  12. 12.  Kabab-Ji Grill (New Al Rayyan)
  13. 13.  Burger King (Qatar Sports Club, West Bay)
  14. 14.  Sushi Minto,
  15. 15.  Applebee’s (Qatar Sports Club, West Bay)
Doha Delivery Statistics


Specific Restaurant Branches vs. Chain Restaurants

Of course, the above numbers only represent the popularity of a given restaurant location, which is very accurate for a stand-alone restaurants like Bread and BagelsAmerican Grill or Sushi Minto, but is not as accurate when analyzing the popularity of chains, like KFC.

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