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July 2011 Stats

July was another banner month for Doha Delivery!

Thanks to everyone in Doha for visiting and growing our user base during these hot summer months.

We are working hard over Ramadan to redesign our site in order to make everything EASIER and get you closer to one-click ordering.

Here are our statistics for July 2011:

General Statistics

Visits:…………………………..   3,985

Pageviews:…………………….  24,786

Pages/Visit:…………………..   6.22

Bounce Rate:…………………  44%

Average Time on Site:………  04:03

Search Engine Traffic:………   75%

 

Restaurant Menu Statistics

Overall during July 2011, 115 different menus were viewed on Doha Delivery, for a total of 5,850 pageviews and a total time spent by users viewing menus of over 213 hours. We estimate these numbers calculate into 2,454 orders placed in July or an average of 79 per day….that means 61% of all visitors to the site likely placed a delivery order.

We use page exit rates to estimate the number of orders placed.

An exit rate is the percentage of users who left the site from that particular page.  Since our online ordering system is not fully deployed, most visitors to Doha Delivery still call in their orders using our online menus.  We are assuming that a user who leaves Doha Delivery after landing on a restaurant menu likely placed an order, especially since the average time a user views each menu is usually over two minutes. Some users may not have placed an order and some may have placed an order with another restaurant and just kept viewing the menus…but we feel the exit rate is still a strong statistic with which to base our estimates.

Doha Delivery Top Restaurants

For the first time since our launch at the beginning of 2011, Bread & Bagels was displaced as our top restaurant. KFC…specifically the KFC in Bin Omran…had 434 pageviews in July, 314 unique visits, and an average visitor dwell time  of 1.86 minutes. We estimate that 229 orders were placed in July through Doha Delivery to the Bin Omran KFC.

The Top 10 Doha Delivery Restaurants

These restaurants’ menus had the most pageviews on Doha Delivery for the month of July.

Listed in order from 1 to 10 (branch locations are in parenthesis).

  1. 1.   KFC (Bin Omran),
  2. 2.   Bread and Bagels,
  3. 3.   American Grill,
  4. 4.   Papa John’s Pizza (Ras Abu Abboud Street),
  5. 5.   Take Away (Muaither North),
  6. 6.   Yellow Cab (Markhiya),
  7. 7.   McDonald’s (Centre Point),
  8. 8.   Sushi Minto,
  9. 9.   Domino’s Pizza (Ras Abu Aboud),
  10. 10. Nando’s (Al Sadd)
Doha Delivery Statistics


Specific Restaurant Branches vs. Chain Restaurants

Of course, the above numbers only represent the popularity of a given restaurant location, which is very accurate for a stand-alone restaurants like Bread and Bagels, American Grill or Sushi Minto, but is not as accurate when analyzing the popularity of chains, like KFC.

In July, the Bin Omran branch of KFC was a bit of an outlier,  the next most popular KFC branch, Al Sadd, only had 39 pageviews for all of July. Doha Delivery users, at least those that order KFC on a regular basis, must be concentrated in neighborhoods around Bin Omran. Though, we should note, a large amount of viewers of the KFC Bin Omran menu, came directly from Google and if you search “KFC Delivery Doha ” or any combination thereof, the Bin Omran menu is usually the #1 hit in the organic search results.  Many people who landed on the KFC Bin Omran menu went on to view other KFC location menus, but 53% exited and the average viewer dwelled on the menu for 1 minute and 52 seconds, suggesting they found what they were looking for.

 

 

 

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  1. [...] Since July 2012, the KFC location in Bin Omran Town Center has been the number one destination for Doha Delivery visitors. All the branches of KFC together on Doha Delivery continue to rack up over 2,500 menu views per month.  KFC, as a brand, dominates McDonald’s and Burger King in Doha and the number of restaurants in Doha supports these claims. With 18 delivery locations, KFC has the largest number of delivery restaurants in Doha of any fast food chain in Qatar. [...]

  2. [...] Since July 2012, the KFC location in Bin Omran Town Center has been the number one destination for Doha Delivery visitors. All the branches of KFC together on Doha Delivery continue to rack up over 2,500 menu views per month.  KFC, as a brand, dominates McDonald’s and Burger King in Doha and the number of restaurants in Doha supports these claims. With 18 delivery locations, KFC has the largest number of delivery restaurants in Doha of any fast food chain in Qatar. [...]

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